Whats the difference between Trust and Trustworthiness in Google EEAT?
✅ Difference Between Trust and Trustworthiness
🔐 Trust = The result
It’s how users (and Google) feel about your content or brand.
It’s the outcome of consistently demonstrating credibility, honesty, safety, and expertise.
👉 Example: A user trusts WebMD because of its reputation, clarity, and professional reviews.
🧱 Trustworthiness = The foundation or qualities
It refers to the signals, characteristics, and practices that make your content worthy of trust.
It includes being transparent, secure, accurate, and ethical.
👉 Example: Trustworthiness is shown by including author bios, citations, HTTPS, a privacy policy, and regularly updated content.
🔄 Relationship:
Trustworthiness is what you build into your content and website.
Trust is what your audience and Google give back when those signals are strong and consistent.
🔎 In Google’s Words:
“Trust is the most important member of the E-E-A-T family because untrustworthy pages have low E-E-A-T no matter how experienced, expert, or authoritative they may seem.”
— Google Search Quality Evaluator Guidelines, 2022